How to Close the Gap Between Interest & Participation in Study Abroad with Samantha Martin

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In today's episode, I’m talking with Samantha Martin, co-founder and CEO of Via TRM, a software solution that helps offices and organizations nurture students from point of interest to re-entry. This episode is a little different. Beyond talking about Sam's personal story, we get down and dirty with detailed strategies on how any office (with any budget) can close the gap between students who are interested in studying abroad and those who actually do it.

In the student advising cycle, we're often focused on the students who are ready to apply. But what about the students who are curious, not sure if it's for them, who are basically just window shopping at the early stages of the process? What about those students? 

Sam shares the system they've developed at Via and how any office can deploy these strategies regardless of their budget or staff. 

HERE'S WHAT YOU'LL LEARN: 

• All about Sam's International Education story and how she went from study abroad participant to tech company founder all before the age of 30
• What exactly is a Traveler Relationship Management tool
• The massive gap between the number of students who plan to study abroad and those who actually do.
• The critical strategies every organization should be deploying to close the gap between interest and participation

SHOW NOTES

• Learn more about Via-TRM
• Connect with Sam on Twitter
• Connect with me on Twitter, Instagram

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